A Look at Rebranding

As you can see, Preschiato Design has gotten a makeover yesterday. It might seem a bit soon because I just released a new logo at the end of September. But after careful consideration, I found that the logo that I had come up with didn’t really fit with the rest of my branding concept for Preschiato Design.

Why the rebrand in the first place, though?

Honestly? I want to take my business to the next level and a consistent brand is the way to accomplish this. I started thinking about the people I wanted to reach. I finally realized, in my web presence, who I actually wanted to attract to my brand. I want to help creative entrepreneurs, small business owners, and bloggers show their brand and their personality in their web presence.

That’s the thing, though, isn’t it?

I didn’t need to give up my personality. But I couldn’t only focus on me if I wanted my business to thrive. If you want to attract clients and customers, you need to build your brand with the intention of attracting them. And that is what I did. I started with a complete rebrand and revamped my website and my business yesterday.

So what did I do?

I started off with creating a branding board for Preschiato Design. The first thing that I did was decide on a color palette. Before actually thinking about my brand, I probably wouldn’t have chosen the colors that I have. But I couldn’t be happier now that I can see the final result and see how good my site actually looks.

Based on the color scheme that I had come up with, I started creating the logo in Illustrator. I knew I wanted something geometrical, timeless even and I think I did a really good job with the logo. It’s simple and clean and reflects the main colors of my brand. At first, I had thought of creating the type for my business name in Illustrator as well. However, I decided against this and simple kept the imagery in geometrical shapes, while I chose one of my fonts for the business name.

That was the step that followed the initial process. I decided on two fonts which I wanted to use for all of my branding as well as on my website. I am absolutely in love with both Josefin Sans and Lato and I couldn’t be happier with the way these two fonts work together on the website.

The following step was determined by what kind of patterns I would like to see in my branding and, even though, the patterns did not actually find their way into the design of my website, I think they’re important to consider, because they give you a certain kind of feeling for the brand.

As a last step, then, I put my mission statement into words. This step was crucial to the way I developed my site because it didn’t let me forget the ultimate goal behind my website. This is the one step that no one can do for you. Even if you outsource your brand design, you need to be the one to come up with your mission statement and what you can offer to the world.

Take a Look at the Brand Board I Created for Preschiato Design

Preschiato Brand Board

The brand board reflects everything that I came up with while rebranding Preschiato Design and it offers everything I need to know for my branding at one glance. This is what you should aim for when creating a brand board – cohesiveness and simplicity – so that you don’t need to worry about what colors or fonts you need to use to be consistent with your brand.

 

What the rebranding has taught me

I think there won’t ever be a time in which I am completely happy with every little detail of my brand and I’m sure there a lot of business owners just like me. There is always something that you can tweak or change. But I’d urge you to be careful with too many tweaks. Let your brand breathe before you crush it again. Stick with your brand and people will thank you for it.

What do you think about rebranding? Have you done a rebranding in the past? What were your experiences? Let me know in the comments!

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