Just think about this for a moment: What is the main reason you buy a certain product from one particular person?
If you’re like me, a huge reason for buying a product is how personable the person I’m buying from is. I like to get to see their personality in everything they do on their website. And in the presentation of their product. And just the overall feeling of their online presence.
So what are some of the things you can do to be more personable?
1 | Put up a picture of yourself
Seriously. This one is pretty easy to be honest. I, as a customer, don’t expect to see a professional head shot. At the same time, you have to be clearly recognizable in the picture. Try to find a picture of you that you like and that only shows you and put it up. I guarantee you people will love it. They like to put faces with their purchases. It makes them feel as if they know you. And, at the end of the day, that is what you want, isn’t it? You want them to purchase your product. Give a big smile and put that picture up on your sidebar (or somewhere else where it will be prominently featured on your website).
2 | Respond to people
This is one of the most important things to consider when it comes to gaining new customers. When they have a question about one of your products, you want to answer them as quickly and as friendly as possible. But even if they just email you to have a conversation, you should show your best self (I know you’re already showing it all the time; it’s just a little reminder) because you never know where one simple conversation might lead and suddenly you have gotten to know your best customer.
3 | Tell us about yourself
This goes in the same category as number 1. Let the people get to know you. Write a killer about page (where you’ll feature a picture of you of course) and tell us about you and your business. People adore it when they feel like they are buying from a real person instead of a faceless corporation. This is why people seek you out (aside from your expertise). So make it real, make it you. Try to give this your own little spin – whether it’s the layout of the about page or the way you write it, this is the place for you to express yourself.
4 | Let your personality be part of your branding
I honestly don’t think there is anything better than seeing someone’s personality reflected in their branding. This usually happens without much thought because you want the branding of your business to reflect you and what you are selling. There is hardly any way to separate your personality from your branding. But it still has to be said because, if you try to imitate others and don’t turn your own spin on it, you won’t get far. People will be able to tell that you, as a person, do not completely stand behind your branding.
The one thing to remember at all times is, I think, to always be you. You are one of the biggest factors appealing to customers and readers so don’t hide yourself. Show the world how great you are and the world will love it. I promise.
Let me know in the comments what you think about showing your personality in your business and how you go about it!