Are you obsessed with stats? Do you check them repeatedly throughout the day? Don’t worry, you’re not alone. It doesn’t matter whether you have a simple blog or your own website. You just need to know what kind of stats your site has. Because views mean a lot, don’t they? Well, yes and no. Of course stats matter. But simple views that are not converted to some kind of action are just that views. The person on the other side of the screen, probably didn’t do anything other than look at your content. What you want to do is to engage your reader/viewer with your content.
How Does My Reader Engage With My Content?
Well, for one there could be a call to action. Offer some kind of freebie in your blog posts for example and, when you’re reader clicks the link, ask them to sign up for your newsletter. If you don’t have a newsletter, you should definitely consider creating one. A newsletter is the kind of one-on-one contact you want with potential clients. And offering them something in return is the way to collect their emails and deliver great content each week.
Another way for your reader to engage with your content is to make your blog post so interesting that they will comment on it. You might even be bit controversial. As long as you’re engaging with your readers, it’s a win. The simple views you had in the beginning have turned into a valuable connection that no one can take away anymore.
But I Like Looking At My Stats!
I totally get you. I love looking at my stats as well. Even when they’re not great. But, thanks to stats, you can see how well someone receives your content. You only have to keep in mind that, in the end, views mean nothing if they don’t convert to sales. You need to somehow entice your reader to stay on your site and perform some kind of action. Start with the newsletter and you will see that your stats will be soaring high like you’ve never seen them before.
One Last Thing
I know stats can be a pitfall and you could spend hours just looking at them and comparing them. However, if you want to do that, you need to do an in-depth analysis of your stats so that your time looking at them is not wasted. Because, while you’re looking at your stats, your competitors might be launching their new product. They’re not constantly monitoring their stats and forgetting about their actual purpose. To help you create content that people want to read.